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Not a Good Sign . . .

Posted by on Mar 9, 2013 | 0 comments

When the hotel puts earplugs on your night stand. It was pretty loud, so I took an ambien instead.

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Only Tourists Use Umbrellas

Posted by on Mar 7, 2013 | 0 comments

Pre-school kids walking in the rain in full gear, no umbrellas in sight. That’s Seattle!

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More Than Paper in the Inbox

Posted by on Mar 1, 2013 | 0 comments

Working at home has its perks, but it can also put more than work in your inbox. Sometimes it is hard to draw the lines between the two!

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Met another Kivi!

Posted by on Feb 27, 2013 | 0 comments

Except she is Keevie. Met at NC Grantmakers conference in Greensboro today.

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How I Write Awesome Content

Posted by on Jan 25, 2013 | 0 comments

Let me start by saying that I am fully aware that not ALL of my content is awesome. Far, far from it.

But, I do know that I do write awesome stuff on a regular basis, because you tell me I do (and you are the judge).  I often get emails or tweets that say things like, “I was struggling with this exact problem today! How did you know that?” or “I agree with you 100% but could never say that in my office. Now we can talk about it, because you wrote about it.”

So I am doing something right, at least part of the time, for some of the people. And honestly, that’s the best you can hope for, since awesome is always in the eye of the awesome-gauge holder. What you think is great flew right by a whole bunch of other people who couldn’t care less. Maybe next time you’ll impress them.

Here are my not-so-secret tips on creating awesome content.

1. Listen.

I am a sponge for needs, concerns, wants, angst, and excitement of nonprofit marketers. I am constantly listening (which is often actually reading) all the time to pick up what’s going on in our professional world. I do it by paying attention to questions and reactions on webinars and in workshops, by reading comments on my blogs and others’ blogs, by following nonprofits in social media, and more. Creating awesome content is much easier when you know what your readers are thinking about.

2. Find Your Way to Add Value.

But listening is really just the first step. To create awesome content, you have to go beyond just aggregating a bunch of ideas or topics, and to figure out a way to add value. I’m pretty good at seeing patterns, connecting dots, and boiling a whole bunch of stuff down to its essence. That’s how I can add value. You need to figure out what your brain is good at, and then apply that to what you are hearing to create value of your own, which you then share in your own awesome content.

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